THE BRANDMAN AGENCY APPOINTS TANYA BLUM AS DIRECTOR OF DIGITAL STRATEGY
July 15, 2017
The Brandman Agency is delighted to announce the appointment of Tanya Blum as Director of Digital Strategy. In this leadership role, Blum will be responsible for developing programming through social media, content strategy and production, website optimization, technology and maximizing influencer relations. As a photographer, filmmaker and technology expert she will help grow business by creating a digital experience for The Brandman Agency’s global offices and their clients.
“Tanya’s experience and reputation in the digital and creative industry as a whole makes her an excellent addition to our team” says Melanie Brandman, Founder and CEO of The Brandman Agency. “We are thrilled to announce the appointment of Tanya in this leadership role as we continue to expand The Brandman Agency’s expertise.”
With her experience in the hospitality, nightlife and F&B industries, Blum has created a name for herself as a leader in out-of-the box thinking and creativity while working with such leading brands as The Standard Hotels, Dream Hotels, Tao Group, Marcus Samuelsson and Juice Press. She has launched and grown social media platforms that not only convey the messaging of the brands but drive sales. Formerly the Director of Digital Marketing for Dream Hotels and Tao Group she has developed blogs, websites and optimized events and partnerships that create content opportunities and social buzz. Blum has worked side-by-side with Marcus Samuelsson in creative direction and brand development. Blum has spearheaded strategic partnerships with brands, celebrities and bloggers such as Converse, VeVo, Spotify, Eater, SXSW, Beyonce and Song of Style to strengthen and capture new audiences.