The Real Power of Influencers
April 11, 2017

Everyone has influence.

Certain people may have wider circles than others, but the choice someone makes when they follow you—or when you follow them—speaks volumes. Following someone proclaims, You are now part of my tribe, and I care about what you care about.

That person has credibility. When they speak, post, or recommend a product or place, you listen. This explains why influencers have become so valuable. Relationships matter. But along with this huge new world comes many questions, pitfalls, and debates.

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Congratulations to our Founder & CEO Melanie Brandman
February 22, 2017

On Tuesday, February 21st, 2017, our Founder & CEO Melanie Brandman was awarded the Winthrop W. Grice Lifetime Achievement Award for Public Relations at the Adrian Awards Gala, the industry’s most celebrated event in New York City. Presented by the Hospitality Sales & Marketing Association (HSMAI), the Adrian Awards celebrated the many great achievements in the hospitality industry honoring outstanding entries in the 2016 HSMAI Adrian Awards competition. This multifaceted-event celebrates lifetime achievement; award-winning approaches to advertising, public relations, and digital marketing; and the teams that make it all happen.

We are proud to share Melanie’s triumphant win for her lifetime of achievements in public relations and many more to come.

Melanie Brandman’s tribute video can be viewed below.

Where Do We Go From Here?
by Melanie Brandman  |  January 5, 2017

We are living in a 360-degree world. As consumers are bombarded at every angle with the latest experiences, destinations, and opportunities, how can one single company or brand stand out in 2017? The first order of business is to stand up and identify trends on the horizon in this constantly evolving industry.

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