Secured 36 profile pieces in the last 12 months with feature coverage up 261% since 2009
The most luxurious property in Morocco sought to re-invigorate its global image following an extensive restoration by Jacques Garcia in 2009.
Roll out an aggressive PR plan including press visits, regional tours, desk-side meetings and VIP grand opening events blending media, influencers and celebrities in order to expand reach and sustain coverage long after its glitzy opening in 2009.
Property on Conde Nast Traveler and Travel + Leisure awards lists, year after year. Exclusive 18-page travel story in Town & Country; confirmed cover of Conde Nast Traveler; coordinated multi-page Harper’s Bazaar fashion shoot; featured in Robb Report, The Financial Times, Wall Street Journal, The New York Times, Food & Wine.