US and international media coverage help bolster $1 billion in sales just six months post-launch
Leverage lifestyle and design PR to support real estate sales for Manhattan’s most exclusive residential development.
Entice the world’s most affluent real estate buyers with targeted feature coverage (US and BRIC focus), VIP on-property events and top-level brand alliances.
Building sells 60% of its inventory prior to completion. Executed 1 major media event (25 media on-site), and 2 broker events (280 guests). Feature-length, positioning pieces in the Wall Street Journal, FT: How to Spend It, The Financial Times, Flair, Wish (Brazil), Worth and The New York Times.