Orion Expedition Cruises
Introducing a boutique cruise line with aggressive media relations and destination partnerships to maximize budgets
Australian expedition line sought to host national and regional press onboard with very limited budget
Enlisted help of destination partners (Tourism Western Australia, Papua New Guinea Tourism and New Zealand Tourism) to host Orion’s first ever group press trip and series of individual visits
Coverage in Robb Report, The New York Times T Magazine, Wall Street Journal, Travel + Leisure, AFAR, National Geographic Traveler, Bon Appetit and Travel + Leisure. Secured seven press visits in 2012, with resulting coverage in Coastal Living, ISLANDS, Long Island Newsday, Dallas Morning News, and Gulfstream Media Group publications.